I'm Mariie.
CV
Professional Summary
Proven track record in scaling demand generation and ABM strategies for high-growth B2B SaaS and cybersecurity companies. Experienced in developing high-performing marketing engines that drive pipeline acceleration, optimize conversion rates, and align marketing efforts with sales for revenue impact. Adept at leading cross-functional teams, managing multi-million-dollar budgets, and leveraging data-driven insights to inform go-to-market strategy.
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I’m also a go-getter with a never-ending learner attitude.
Work Experience
2023- Present
Demand Generation Manager (ABM) at Thales
Leading global demand generation and ABM strategies at Thales, driving multi-channel campaigns, pipeline acceleration, and revenue growth across all regions.
2022- 2023
Demand Generation Manager (ABM) at Wrike
Developed and implemented a strategic framework for identifying, analyzing, and structuring ABM programs to support land and expand initiatives in mid and enterprise markets that influenced $9.1M in pipeline.
2021- 2022
Demand Generation Manager at Nakisa
Own the results, performance, and growth of Nakisa’s finance line of business with a full understanding of the Sales/Marketing funnel, ABM strategic approach, pipeline acceleration, and creation of compelling/consistent communications programs.
2018- 2021
Marketing Manager at FMS Solutions
Increase lead generation and expand brand awareness by spearheading creative, multi-channel marketing campaigns and events for national and international clients.
2018
Account Manager at Latin2Latin
Led innovative, data-driven campaigns from concept through delivery to meet individual client goals.
2017-2018
Digital Marketing Specialist at JL Marketing Firm
Drove brand awareness, customer engagement, and website traffic for clients across multiple industries by strategically leveraging social media.
2016-2017
Bilingual Content Specialist at Skyword
Collaborated with a cross-functional team to deliver exclusive, engaging content strategies in English, Spanish, and Portuguese for clients across the U.S. and spanning Latin America.
2014-2015
Digital Marketing Specialist at SI3D Media
Designed and delivered international digital campaigns, explicitly targeting users in Latin America.
2011-2015
Social Media Specialist and Events Coordinator at CES
Managed social media campaigns, digital and live events to grow the school’s yearly enrollment and propel a positive brand image.